Pharrell Produces Lil Baby's 'Dead Fresh'

Pharrell Williams produced "Dead Fresh," a new single from Lil Baby that marks the duo's first collaboration. The track premiered at Louis Vuitton's Menswear Spring-Summer 2027 show in Paris in June before its official release.

The show showcased several new collaborations by Williams, including tracks from Lil Baby, Quavo, and YoungBoy Never Broke Again, underscoring his expanding role as both fashion director and producer. The beat carries Williams' signature minimalist bounce—crisp percussion, melodic bass—while Lil Baby navigates the pocket with his Atlanta cadence intact.

A music video directed by Kid Art arrived on Monday, featuring the expected luxury signifiers: golf, high-end cars, tailored fashion. The song dropped July 17, 2026.

[Listen: "Dead Fresh" on streaming platforms]